Lucky Shops
Lucky Shops launched as a digital platform of Lucky Magazine under the creative vision of Eva Chen. At the time, it was the first editor-curated shopping experience. Front end design of the Lucky Shops as well as Art Direction of photo shoots for ecommerce and print / packaging
Creative Direction. Photo Direction. Front End Design. E-commerce
Creative Director
Collaborated with Eva Chen and the Lucky Editorial team on design of Lucky Shops platform. Directed a creative team of 7 graphic designers, photographers for weekly photo shoots for e-commerce and digital marketing. Led the front-end design of the launch of the Lucky Shop shopping platform.