Hourglass
Hourglass exists at the revolutionary intersection of science, beauty and modern luxury
Brand Guides / Design Direction / Digital Marketing / E-commerce / Print & Packaging / Visual Merchandising
Creative Director
Directed a creative team on print, packaging, digital marketing, product shoots, visual merchandising for all core and campaign launches. Maintain Hourglass’ modern luxury brand positioning with consistent and visually impactful designs, artful execution and timely deliverables.
Photography
Creative concepts to retouching guidance of stylized campaign imagery and product still life for print, visual merchandising, e-commerce and digital marketing
Brand
Hourglass Cosmetics
Year
2015-2017
Design direction for all global visual merchandising and seasonal updates to ensure brand consistency