Smashbox
Smashbox empowers women to discover their most kick ass self. Created. Tested. Photographed at Smashbox Studios, Los Angeles.
Design Direction / Rebrand / Print & Packaging / Visual Merchandising
Senior Art Director
Guided a creative team for all campaign launches with 360 focus. Led the rebranding for new look and feel as well as brand identity after the Estee Lauder acquisition. Managed the process and protocols for the expansion into International markets and new retail doors where consistency, messaging, and visual representation were crucial to global success.